I would like to give few backgrounds of Mad Mimi before actually explaining its suitability for new bloggers.
Mad Mimi, as an email marketing service was founded in the year 2008 by Gary Levitt, who was then into the business of Music Production.
It was borne out of his mind when none of existing email tool could meet his expectations.
In 2014, GoDaddy purchased it at an agreed price of $45 millions.
Therefore, it is now 100% GoDaddy owned Email Marketing Services.
Why Mad Mimi is an email marketing tool for Newbies?
New bloggers usually don’t care whether their blogs are free-hosted or self-hosted having a paid domain or free domain.
They only want some area to write. This means they are also bunch of bloggers who won’t be willing to pay for their email marketing services and paid advertising of their blogs.
New bloggers won’t be serious bloggers. I mean in the start-up period. Sorry if you were serious blogger from the day one. Read How to Become a professional blogger from day one.
Usually they want their blogs to be a free-hosted one with free domain. They don’t care of content advertising. They don’t aim to make some money out of contents monetization.
Blogging means just writing articles after articles and then sharing with friends via social media, nothing more.
Newbies don’t care of email list building. Email marketing won’t top their priorities list.
What is an Email Marketing?
Email marketing means sending your blog’s contents as emails to a list of contacts you have gathered-email list. This is campaign.
You must have received some emails giving you links to purchase so and so from this and that links. These are nothing but campaigns.
It also provides services in email list building and then creating campaigns. There are many companies that provide email marketing services like Mad Mimi does.
However, I personally recommend Mad Mimi for new bloggers. Because you can send campaign to 1000 customers at once.
No free email marketing tool has this feature. Many offer up to 500.
New bloggers don’t like to pay for email marketing. Still then, they want to share their post articles and increase traffics. So, features provided by it come as a missing link.
The features of Mad Mimi to suit new bloggers:
- Mad Mimi is a simple Email Marketing Tool.
- Mad Mimi is free.
- Mad Mimi has good campaign designs.
- Mad Mimi is integrated with other media.
- Mad Mimi has email marketing templates.
Because it’s only when you send emails through such campaigns, your blog will receive regular readers and also new followers.
I have been using it for few months and have also created two-three campaigns. I have received more than 100 subscribers now.
How to join Mad Mimi?
Open Mad Mimi.
Click on Create Account
Get your Email ID verified
Open its Dashboard
Click on Compose for New Campaign
Click on Audience to add Contacts
You can then send the campaign.
If all the people you have added in audience open their inbox, your campaign would have got delivered.
When they open it and visit your blog, your blog’s views will get increased. It seems cool, right? Try it then. It works equally well with WordPress as well as Blogspot.