The fashion of blogging is gradually blooming in Bhutan. Some of us or someone whom we know has websites in free blogging platforms like BlogSpot and WordPress.com. Some have even started owning self-hosted websites/blogs. They are bloggers, technically. So numbers of Bhutanese bloggers are increasing.
Bloggers basically develop online contents. The contents can be either visual like images, infographics, writings etc or audio like Podcast, videos, etc.
Those contents will be intended to either express the views or knowledge of the blogger or simply his/her experiences in certain fields. Readers in a similar situation can make a necessary comparison to confirm they are actually correct.
Bloggers will then share those contents on various social media like Twitter, Facebook, Pinterest, LinkedIn, Instagram, Flickr, Google+ and etc. In this manner, they become readily available for people across the world without being limited by geographical boundaries.
So, what about Bhutanese Bloggers?
There are probably more than hundreds of Bhutanese who are into blogging now. But more than 90% of them are blogging in free platforms.
They don’t have self-hosted blogs. Some have self-hosted blogs. But that isn’t a majority.
Community of Bhutanese Bloggers (CBB)
However, many seem to take blogging seriously. The formation of a community among Bhutanese bloggers is in-line with it. I am sure it will play a pivotal role in taking blogging culture in Bhutan to newer heights.
This community, which people fondly call as CBB, has already started becoming known to both bloggers and non-bloggers alike in Bhutan.
They have also developed free android version Apps called CBB. It can be downloaded from Google Apps Store and installed in Android-powered mobile phones.
More than 100 plus blogs by Bhutan nationals are registered. Their updates can be easily read from mobile screens. CBB charges
CBB charges a nominal fee of Nu.500 p.a for bloggers who want to register their blogs in this Apps.
CBB as a community has been conducting meets, conferences, workshops and seminars related to social media, freedom of expression, social media usage rights and responsibilities.
In the process, blogging culture is becoming known and people are stepping into blogging zone.
How is a Blogging pattern in Bhutan?
There are strings of questions to be asked before and after creating a blog or website.
On what I will blog?
Will it be relevant?
These are the two basic questions. But this is lacking among Bhutanese bloggers. Rather we jot down, whatever it comes in our mind. We write about our feelings and opinions when readers are actually in search of relevant and well-researched information.
This means they don’t blog on a particular topic.
They basically blog on a varied range of topics.
It’s the main reason for bloggers from Bhutan not being able to compete in global arenas. If the readers see different niches on a single website, it is very much unlikely that they would subscribe or visit again.
However, writing on a particular niche, for example about losing weight or diabetes, readers will know what to expect from the website. They will subscribe to your blog and visit again to check the updates.
Blogging on a well narrowed-down niche is good from search engine point of view. Such blog gets good rankings.
One of the common problems is blogging on topics that are already being covered by others. Bloggers trying to invent wheels won’t get go far in blogging. Your contents must be uniquely professional.
There are positive things as far as blogging is concerned in Bhutan. The internet has reached in 1999 and 3G/4G or broadband has introduced just a few years back. However, we couldn’t go far. Read: How Sherab started his journey into professional blogging.
If something different isn’t done, the pace will remain same. There are hundreds of Bhutanese bloggers. I said already. And blogging in free platforms isn’t the answer. They are free with reasons.
Let us think together, discuss together and help each other. Let us show how capable we Bhutanese are to the world through our powerful blogs and words. To begin this journey, you must start a self-hosted blog. Read: How to start a Self-hosted WordPress blog in Bhutan.