People who are into serious blogging know the importance of email list building. It’s the base of all the models of interactions with readers.
Successful bloggers have good email list – it’s indeed their power. They use different paid tools to collect Email IDs from their readers.
Some of them make free offers like ebooks, plugins, themes and other blog related tools for this purpose after becoming an authority in their blogging niches.
But new bloggers cannot build email list by using paid tools. They cannot either do it by offering some freebies.
On the first day itself, almost all will be reluctant to spend money without studying the probability of earning returns.
Free ebooks or other offers won’t receive much attention from people. In blogging, nobody is an authority in respective niche from the day one.
But it doesn’t mean new bloggers can forget about email list building. It doesn’t mean you can’t go ahead doing it.
There are other methods to collect contact details and then start building email list for your blog. There is nothing as ‘too early’ in it.
Methods to build email list to complement Email Tools
It can be either in the form of conference, workshop or submit where bloggers can gather. It’s in such moments; you can collect a good number of emails.
In Bhutan, we have Community of Bhutanese Bloggers (CBB) that organizes such events for Bhutanese bloggers.
I have not only built good network by attending many such events of CBB, but also collected quite a number of email.
The maximum I collected was when I, along with three of other 3 senior Bhutanese bloggers conducted blogging workshop on the request of Bhutan Centre for Media and Democracy (BCMD) last year.
Social media can be used in collecting emails without using any distractive opt-in or newsletter subscription features enabled in your blog.
You can announce some freebies. Your social media friends will leave emails requesting you to mail them.
I could collect few email addresses which will go in my email list. You can try this in larger scale and in more media. I can assure you that result will be good.
Building email list using business cards will take time. Some may give their business cards the moment you give your card. You can include their email ID in your list.
But some people will take your business card and then later contact you if your business line shown in the card meets their needs.
You can also consider conducting some writing or drawing competitions. Give your email address and then ask them to drop their works in your inbox.
Their emails can be added into your list. But you should keep prizes attractive to encourage as many people as possible to participate.
You can host some programs that would be interested for many people. And make them give confirmation by sending their details in your email address.
The emails from which you receive confirmations can be added unto your list. But events should be good in having satisfactory turn outs.
People who are new into blogging face all sorts of problems. You may be able to help them. Let me know your willingness to help.
They’ll surely contact you via emails once you are successful in becoming a reliable source of helps for them. You can add their emails in the list.
You can request your friend to share email addresses of all those s/he has contacted. It doesn’t appear quite professional.
However, you can send invitation to read an article or two from your post. If they like it, email address thus collected can be added.
Write good articles and then submit to some print media giving your email address as a contact in credit statement. Some of the readers may contact you to ask for help or just to hi.
In either of the ways, their email addresses will be captured which can be thus added into your physical email list.
There are many opt-in tools, both paid and free which bloggers can use to collect email subscribers. I am also using MailMunch. However, such tools reach only to people who read my blog.
I also have to reach people who didn’t read my blog and invite them to become my readers. Therefore, I have to complement it by collecting email addresses through above methods.
They are working quite well with me. I could already collect few hundreds of email addresses and converted many into my regular readers. Indeed more than 80% readers in my email list are collected without an opt-in tool.
So, how do you collect email addresses? Do you use opt-in tools? Did you use any of these methods to collect email addresses and complement your opt-in tool? Share with us in comment.