Bhutan has population of around 741,000 in 2014 (source: NSB). And general literacy rate for the same period is 63%. This means 63% of total population can read and write. And then around 33.9% of the total population is in access to good ICT facilities. This means approximately 251,000 Bhutanese people know basic computer operating languages and skills.
I am talking about literacy rate and computer literacy rate of Bhutan just because they are closely related to blogging culture. If the literacy rate is very low, you cannot expect anyone to read your blog. If computer literacy rate and access to internet facilities are low, targeted readers cannot read a blog’s contents.
When we talk about which blogging niche will be favourable for Bhutanese bloggers, we have to look into which niche will be given the maximum attention by this portion of the population.
We know which section of Bhutanese population contributes on these – general literacy and computer literacy rates. They are mostly urban dwellers working in some government, private and corporate organisations.
People in rural don’t have noticeable access to internet facilities. Internet is quite expensive in Bhutan. They cannot afford. They don’t need much either. General literacy rate will be lower there. So they contribute less in these rates.
Blogging is all about getting accessible internet to write contents and also to read the updates. So blogging niche that will be favourable for Bhutanese bloggers will be areas in which the section of Bhutanese people, who contribute to making of above general literacy rate of 63% and 33.9% ICT access rate, are interested.
On surface, blogs that focus on political issues, bureaucratic glitches, corporate scams, private sector fronting cases and corruption receive maximum attention. This is the reason why blogs like that of Wangcha Sangay, Yeshey Dorji, KB Wakhley, Dasho Sangay Khandu and HE Prime Minister Tshering Tobgay are the top most Bhutanese viewed blogs in Bhutan.
They make public known about issues of various magnitudes in bureaucracy, politics, private sector, NGOs and corporations which media houses cannot bring out due to various limitations posed by their organisational jurisdictions and mandates. This section of population that makes 63% computer literacy rate loves them.
But we must know what it takes to be a blogger in such blogging niches. Every issue to be brought out in public should be based on facts. Timid, ambiguous and opinion-oriented bloggers shouldn’t at all blog in such areas.
This blogging niche will be favourable for you if you are a Bhutanese blogger whose targeted readers are also Bhutanese people – if you have kept Bhutan as targeted geographic audience in your Google Search Console settings and you want to see Bhutan on the top when you generate Geographical Traffics report from Google Analytics.
If your targeted readers are other countries and you have also set other countries in your Google Search Console settings, then there are other niches that are favourable for Bhutanese bloggers. It’s always Bhutanese fashion, Bhutan travels and tourism that are searched maximum in Google and other search engines.
Let us see the frequencies at which those blogging niches related searches were made using Google AdWords tool:
This must be the reasons why Bhutanese fashion related Facebook pages like Bhutan Street Fashion and Bhutanese Girls have praiseworthy number of likes and followers across the world.
If you want to become a professional and full time blogger, Bhutanese fashion and Bhutan Tourism related blogging niches have a potential of getting good global traffic and also online income.
Blogging thing is quite new in Bhutan. There isn’t any full-time professional blogger. Bloggers that are from Bhutan are mostly casual bloggers who are blogging out of passion for writing stories and journal entries online. They blog in mixed niches ranging from their personal unrequited love ripples to various social problems.
Blogging experts and established online marketing professionals think that blogging on one particular niche is far better than focusing on many for building online brand and social media community.
However, you can manage to get a good amount of readers despite blogging on mixed niches if you’re active in social media and has a community around you. Passang Passu Tshering blogs on various topics yet he has already managed to cross 7-digits pageview. He is active in social media and also has a circle of people around him with similar interest.
If you don’t want to keep specifically Bhutanese people as your blog’s targeted readers then blogging in the niche of blogging tips, tricks, SEO, templates customization and other blogging related stuffs will receive a good amount of search and traffic. My blog receives 100-2500 hits a day. And maximum visitors are from the USA, Russia, India and Australia.
Therefore, to be a successful blogger in Bhutan, you can either blog on political and bureaucratic issues targeting Bhutanese audience or on Bhutanese tourism related or Bhutanese fashion fronts targeting global audience. But you know what it will take to blog in political and bureaucratic issues niche.